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James Horton
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61	Pornography James L. Horton Fifty-year-old Jack Selznick was the CFO of Idtronec (NASDAQ: IDNC), a maker of identification and security devices and software. The $2 billion company in annual revenues had shown a surging Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2012-01-14 13:49:32 David O. Selznick Selznick Chief financial officer Management
62	Persuasion Principles: They Haven’t Changed Much James L. Horton One can tire of addressing the need for credibility, clarity and persuasiveness in public relations, and frustration grows with a sense of history. Basic Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-04-23 05:06:57 Linguistics Modes of persuasion Inventio Sophism Public speaking Audience Dialectic Persuasion Ethos Rhetoric Humanities Literature
63	Marketing And Blogs: What Works James L. Horton A journalist asked me recently whether blogs could be used successfully for marketing. I said they could but hard selling in a blog won’t work, and hawking story ideas to Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2003-11-06 20:36:52 Blogs Internet culture Blogging Blog Social information processing Political blog Ping Canadian political blogosphere Corporate blog Internet World Wide Web Computing
64	Controlling Technology Hype James L. Horton Buckeyballs, Nanotubes, fuel cells, One challenge PR practitioners face in Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2002-05-23 04:48:55 Engineering technologist Hype cycle Thomas Edison Engineer Science Engineering Technology
65	Lead, Follow and Get Out of the Way: Three Roles of Public Relations James L. Horton A distinguished member of the PR business once opined in a lecture that the role of PR “comes from reading the public mind, not manip Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2003-12-16 04:51:38 Business Agenda-setting theory Behavior Information Litigation public relations David Meerman Scott Communication Marketing Public relations
66	Mudslinging James L. Horton It is five days before a major election. The candidate is energized. Polls are moving his way, and the election will be a slam-dunk. Suddenly, the opponent runs TV ads accusing the candidate o Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2003-10-17 05:22:27 Enemy Democratic Party Electoral fraud Politics Negative campaigning Opposition research
67	The More Things Change… James L. Horton Issues arise repeatedly in communications because human nature is patterned in its psychology and response. That is why, for example, we can recognize humanity in 3,000-year-old Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2003-10-07 04:40:47 Business Public opinion Business ethics Behavior Internet Spin Corporate communication Reputation Public relations Communication Marketing
68	Book Publicity James L. Horton The series of five McDermott mysteries have sold more than 2,000,000 copies in the last eight years. The author, Lee Vining, is about to introduce a much-anticipated sixth novel – The Sen Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-10-08 09:05:14 Lee Vining California Sierra Nevada Vining
69	New CEO James L. Horton Since its founder had retired 10 years before, Aerozod (NYSE: ARZD) had run through four CEOs. None mastered Aerozod’s culture and produced rising sales and earnings. Aerozod was profitable but Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-10-01 11:52:22
70	American Airlines James L. Horton On November 29, 2011 AMR Corporation, the parent company of American Airlines, filed for Chapter 11 bankruptcy protection. American was the last remaining legacy carrier in the US to fil Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2012-05-12 15:23:11 Economy of the United States Gerard Arpey US Airways AMR Corporation Oneworld American Eagle Airlines Airline Pension Benefit Guaranty Corporation AAdvantage American Airlines Aviation Transport

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